A few Meituan employees reportedly maintain it as a side project. The website looks like it's from a decade ago. Many are marketed as "an entry pass to read Wang Xing's posts." Now, a Fanfou account sells for between $7 and $20 online. In June 2018, Fanfou disabled registration for new users, but existing accounts remained. Government authorities shut down the pioneering microblogging website in 2009, two years after its birth and right after it reached 1 million users, reportedly for politically sensitive discussions related to the 20th anniversary of the Tiananmen protests and the ethnic conflict in Xinjiang that July.īy the time Fanfou returned 16 months later, Sina Weibo dominated the microblogging landscape, as it has ever since. Much of this is the accidental result of Fanfou's commercial failure. Fanfou offers Wang the kind of hard-to-find balance between exposure, intimacy and self-expression that billionaires crave - particularly Chinese moguls mindful of the government's wrath. His account functions as a semi-private diary, one he shares with a fixed, friendly audience, disinclined to share his words elsewhere. On Fanfou, fans call him "the village chief." To Ma, "it feels like we are a big collective, a big family." For all the other, you can only see them through reporting or videos, but there's never the chance for close interaction," Ma Jing, the founder of a medical tech startup in China, told Protocol. "You have the opportunity to get close to him. To Wang's followers, this separates him from other Chinese tech heavyweights. Fewer than 1% of his 16,000 posts directly mention Meituan. Wang only occasionally reminds his followers that he moonlights as the busy CEO of a major technology company. They were the same pair I wore to my grandma's funeral eight years ago." 3, he wrote, "I came home tonight and noticed my shoes. Wang's Fanfou feed is personable and relatable, stuffed with nuggets of trivia and out-of-nowhere quotes from Jack Welch or Peter Thiel. Wang's Fanfou bio reads: "If I haven't seen, thought of, or done anything worth mentioning on Fanfou today, then this day was wasted." By contrast, since 2007, Wang has posted over 16,000 times on Fanfou, averaging about three posts per day for 14 years.
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